The Connecticut Office of Tourism commissions a significant amount of research to track Connecticut tourism results and trends. Along with the data collected by the State of Connecticut Departments of Revenue Services and Labor, we are able to give you the most accurate tourism information available to make strategic marketing decisions.
The current issue of the Connecticut Tourism Tracker is linked here for your review. As you will see in the Tourism Tracker, the Connecticut Office of Tourism has been very successful with the level of funding made available by the Legislature. We are however, as is also shown in the research, seeing a concerning downward trend in our brand awareness and intent to visit Connecticut, which parallels the reduction in funding. In addition, the report highlights the flat rate of growth in travel related taxes and industry indicators.
Connecticut’s Tourism Industry is a $14.7 billion a year industry, supporting some 122,000 total jobs including 83,000 direct jobs. We are an industry that is extremely significant to Connecticut’s overall economy!