Last year nearly 1.8 million travelers came to New England from overseas – more than ever before. Discover New England (DNE) has marketed New England as a destination to the international market for many years. The international traveler is a large and growing market segment, has more time for extended vacations, spends an average of 10.6 nights in New England per visit and has wealth to spend.
The state of CT and Mystic Country have reserved advertising space in the upcoming 2014 edition of the Official New England Travel Guide, to market the six New England states to the international traveler. With targeted distribution – print and digital, consumer and trade – in the three most dynamic international markets, advertising in the Guide is the best way to bring affluent, international travelers to our region, and your property. There will be three editions: English, German and Japanese.
All advertisers reserving space through Mystic Country will receive a 25% savings off the published rate. Click here for rate card. Contact the Mystic Country Tourism office at 860-536-8822 or email firstname.lastname@example.org to reserve your ad space, or if you have any questions about this opportunity. Deadline is July 10 for space reservations.